Escape the Ordinary
To say that bikes are our passion would be an understatement. They’re our “Ikigai” – our reason to get out of bed in the morning and enjoy life.
In 2005 we were young, we were determined, we were newly married – and we wanted to open an independent bike shop. I had been working in bike shops and riding seriously since I was 15 and had never left the two-wheeled world. My wife, Danielle, had a background in nonprofit and a passion for small, local businesses. We wanted to create the kind of company that celebrates the things that mattered most to us: family, commitment, hard work, and of course – cycling. The name of the shop originated from these ideals. For us, bicycling is a way to leave behind the hustle and grind of everyday life and do something a little extraordinary in a completely ordinary way.
In the early days planning the new shop we were joined by my father, Roger, who has decades of experience working in the nonprofit world. He has stoked the fire of our community involvement and helped the shop mature into the entity it is today – providing resources, growing local area cycling, and giving back unremittingly.
At the end of 2021 we recognized that while our shop had reached record sales goals (and we were certainly working HARD) we were falling short in other areas. Our tents were cycling, family, commitment, and hard work but the first two were getting overlooked. At the same time large companies that we were doing business with were working hard to suck the independance out of our business. This was unacceptable and it was in the shadow of these realities that we launched TBE Mobile. This new way of running a shop allows us complete autonomy, more focused interactions with clients, and the ability to save our clients time while offering more creative solutions to keep them on their bike. At the end of the day The Bicycle Escape Mobile is more than a bike shop on wheels. We’re a family working tirelessly to make our community a great place to live – one bike at a time.
-Tom Rinker, Co-Owner, The Bicycle Escape
The Road We Rode
After getting involved in the local mountain bike riding and racing scene (anyone else remember the Watershed Washout?) Tom Rinker secures his first job in life working at a bicycle shop. Since this date it is the only job he has ever held.